Girls’ Night In

2018 – 2021

• Built annual content calendar and strategy across email, social, and editorial platforms

• Grew email audience from 90K to 180K weekly subscribers and social audience from 57K to 135K followers

• Wrote and produced weekly newsletters covering wellness, leisure, and mental health topics, while maintaining an open rate of 37% week over week

• Led branded content campaigns for partnerships with brands like Google, Amazon, Madewell, Book of the Month, Penguin Random House, and Everlane

• Promoted from Editorial + Content Lead to Director of Content in December 2019

Blackboard

2018

• Ideated, pitched, and developed creative for digital campaigns advertising university programs for Johns Hopkins, Georgetown, and GW Masters programs

• Crafted comprehensive campaigns for SEO-friendly microsites, plus Google and social ads to drive admissions and enrollment for partner programs

CAVA

2016-2018

• Collaborated with brand and marketing teams to hone CAVA’s voice across email, website, social, app launch, and in-restaurant experiences

• Developed editorial, social, and digital marketing materials as restaurant scaled to 50 locations.

• Introduced and implemented style guide and editorial standards for max copy scalability

LivingSocial

2013 – 2016

• Worked as sole marketing copywriter, representing the brand as the LivingSocial voice across website, email, and mobile channels.

• Developed seasonal promo campaigns and radio scripts to drive clicks, revenue, and sales.

• Promoted from editor to copywriter in 2015.